SEO isn’t a sexy subject but it’s a crucial one when it comes to the success of your wedding business website.
In case you hadn’t noticed the fight to get noticed on Google has got way more competitive over the last couple of years. SEO (Search Engine Optimisation) plays a big part in helping you get found organically.
It’s also worth noting that SEO is all about playing the long game.It’s ongoing and it takes time so patience is key. No matter what you do you aren’t going to shoot to the top of Google in a week.
You need a strategy and a plan to ensure your SEO efforts are ongoing and not just a flash in the pan.
So what can you do to help your Wedding Website SEO?
No 1: Keyword Research
This is a biggy. So many people don’t take the time to do keyword research. You need to compile a bank of keywords you can dip into when creating your website or writing content.
But how do you do that?
The big key here is taking the time to think about how your ideal client is searching for what you do. What questions are they asking? What are they typing into Google?
Start off by doing a braindump of all the FAQs you get from your clients and also from your own experience. Then enter those words into a keyword tool.
I love keywordseverywhere.com for this because it’s essentially an extension for Chrome or Firefox. It gives you monthly search volume, CPC and competition data of keywords on multiple websites, which is so helpful.
Remember, you need to make sure there’s a high enough search volume on your chosen keywords to make it worthwhile doing. On the flip side though if it’s too competitive it will be hard to rank so it’s a fine line.
Another tool I’ve used a lot is answerthepublic.com which is different from traditional keyword tool. You enter a keyword and it will show you the questions people are asking around that keyword using who, what, why, where, how, which, when, are, and is.
You only need a handful of keywords for your business and these are what you optimise for in everything you do.
No 2: Image SIze & Optimisation
Size matters when it comes to images. Believe it or not the size of the images you upload onto your website have an affect on your SEO. Now I know it’s tempting to upload high resolution pictures onto your website because you want them to look amazing.
Don’t do it. Heavy image files slow your site down.
Slow websites get penalised by Google and hurt your SEO.
Reduce the size of your images before uploading them to your website. Use tools like tinypng.com to compress the image size.
Also, remember to name your image using keywords. Google ranks images.
If you have an image named alexandjameswedding0057.jpg change it before uploading it. That file name counts in SEO terms so make it count.
Every image should be named using one of your keywords or related phrases so it can rank.
Oh and always upload jpg images not png!
No 3: Blogging
Now more than ever it’s about providing value and being an authority and voice for your niche. Google prioritises quality content. It’s your secret Google weapon.
Last week I talked about creating evergreen content for your blog and using it consistently across multiple platforms. (7 Ways to Repurpose Your Blog Posts to Grow Your Wedding Business) Well I’m here to tell you that evergreen content is also AMAZING for SEO.
The more valuable your evergreen content is the more likely your readers are to share it. This also indicates to Google that you’re an authority.
Plus you need consistent new content being published to keep Google’s attention.
Your blog is how you do this. One great blog post a week will help your SEO efforts in a big way.
No 4: Google My Business
You must and I repeat must optimise for location and that’s where Google My Business comes in.
Imagine you’re getting married in Colchester and you were looking for a wedding photographer. If you’re anything like my you’d head straight to google and type in Wedding Photographer Colchester.
Google will then show all the relevant businesses ranking for that search term. You want to make sure you appear in these searches. You want to ‘own that search term’. The easiest way to do this is to get a Google My Business Account. It’s free and quick to set up.
Get Google My Business >>>
No 5: Mobile Responsive Website
If you’ve ever looked at your Google Analytics you’ll know you can find out how much of your traffic comes from mobile devices. For many businesses well over half their traffic comes from mobile.
If you don’t have a mobile optimised site you’re hurting your SEO and losing valuable leads.
I know from experience if I have to squint to view a non-mobile optimised site I leave. I want to visit a website that has been designed for the device I’m on with zero squinting or pinching to make the page bigger.
Google will often penalise sites that aren’t mobile optimised and actively downgrade their search rankings.
This is SEO suicide. You’re losing a massive percentage of your audience.c
If you want to know more about SEO then take a listen to a podcast episode I did in 2020 with Pri Kruijen – Simple SEO Strategies for your Wedding Business