If I told you I had 7 Easy SEO Tips that would see you getting found in organic search results would you implement them?

We all know that SEO isn’t the sexiest subject around. It’s something we push to the bottom of our ‘To Do List’ because it’s not fun.

However, we’re all fighting for airspace in a competitive industry so we need to what we can to get noticed.

And SEO is a HUGE part of this.

Who wants to spend their time writing amazing blogs posts only for nobody to find them?

I know I don’t. I work hard on my posts and I want people to read them.

With this in mind, I thought it’d be helpful to share some of the SEO tips I’ve learnt over the years.

Like anything having a strategy is the key. I have a checklist of things I need to do before publishing a post. This helps me ensure my posts are SEO friendly.

Take a leaf out of my book and try creating a strategy using the tips I’m about to share with you.

But remember, SEO isn’t a quick fix. It takes time for things to work and it doesn’t happen overnight. Be patient and keep implementing these tips and it will make a difference over time.

Here’s my 7 Easy SEO Tips for you to start using in your blog post strategy

Tip 1 – Pay Attention to the Title

Your blog post title is REALLY important. For me, it’s the first thing I do before I start writing.

Why? Because it sets the tone for what’s to come and allows me to write better copy.

Your title should include keywords that are relevant to your wedding business. They need to relate to your ideal couple. Use words you know they would use. These should be your keywords.

Remember, the way you describe something in your business may not be the way they describe it.

Knowing and understanding the words your ideal client uses is such an important part of SEO. There’s no point using words or key phrases they’d never use in a month of Sundays. That’s not going to help you rank in the organic searches.

Like anything to do with business remember the old problem/solution formula. Your ideal couples have a problem and you’re providing the solution.

So think about what problem you solve when you’re thinking about blog post titles. Is there a story you can tell that they’d relate too?

How to come up with a Blog Post Title

I break this down into three parts:

  1. Words that describe the content you’ll be sharing
  2. How the content will help your readers
  3. The results your readers will get once they’ve read it

So let’s take this post as an example – 7 Easy SEO Tips to Show You How To Get Your Content Found In Google

  1. I’ve told you what I’ll be sharing – 7 Easy SEO Tips. People love a list and especially if you’ve told them it’s going to be easy or quick. And by the way, listing the number of tips or things you’ll be sharing is very enticing in a blog post title.
  2. By using the words ‘show you how’ I’ve told you what I’ll be doing in this post
  3. You know from this title that the result of you reading this article will be you getting your content found in Google.

Tip 2 – Image Size & Title

One of the biggest mistakes I see people make is with images on their blog posts. Often the images are such heavy files that it makes the post slow to load.

THIS IS A BIG NO, NO! Google will penalise you for this. Slow sites don’t rank well.

The images you use on your post don’t need to be high resolution. Image size is one of the biggest reasons your side will load slowly.

You should also make sure they are jpegs and not png files as these are smaller files. Before you upload an image onto your site check the size.

I actually use a site called Tiny PNG as it allows me to compress my images before uploading them. Plus, it’s free!

Which brings me onto image titles. Don’t use the default name of the image. Often photographers have their own internal image naming strategy. That is not going to help you.

Always, always, always, rename your image file before uploading it. Search engines gain information from all of the behind-the-scene elements that we may think are not important. The image file name is one of them.

For example, with this post the image has been named Top SEO Tips for Wedding Professionals.

Naming your image something that reflects the content of your post is one thing but that’s not all. There’s also Alt Text.

What is Alt Text?

The alt text is used to describe the image for search engines and screen readers. It’s really important for image SEO.

Think of it as providing context so the image alt text directly correlates to the content of the blog post. I tend to keep things simple and always use the title of my blog post so it’s very specific and relevant.

The screen shot below shows you what this should look like.

Using the Alt Text in your Blog Post Images

Tip 3 – Internal Linking

This tip is an important one, especially once you’ve built up enough blog content. You always want to be making your content work hard for you. That being the case you want to find ways to keep linking to it and sending new readers to your old content.

Not only that it contextualises things both from Google’s point of view and that of your reader.

You don’t want to have to keep repeating yourself. By linking to an older blog post each time you write a new one you’re giving it authority. I’ll give you an example of this in a minute.

Tip 4 – Sex Up Your Copy

Nobody wants to read boring copy. I’ve given you some great copywriting tips in THIS BLOG POST HERE so make sure you give that a read. This is a great example of relevant internal linking as I was just talking about in tip 3.

Something to remember with writing blog copy is that you’re not writing an essay for your schoolteacher.

Long and overly waffly sentences are out. Short, punchy and concise sentences are in.

And yes, you can start your sentence with the words ‘and’ or ‘because’. I promise your blog post won’t get an ‘F Grade’ because of it.

Remember to break your paragraphs up so they’re easy on the eye. The minute we see a long portion of text our eyes automatically skim over it.

Make it a pretty blog post and add some visually pleasing images. This makes for more engaging content, which means Google will rank it higher.

Use sub-headings, bullet points, quotes, text bolding and anything else you can do to make it more readable.

Tip 5 – External Linking

In the same way as internal links are important so are external links. This is where you link to another website or piece of relevant content. This is great for building your SEO authority as it shows your relevancy within a certain industry.

Did you notice earlier I mentioned Tiny PNG as being a great site for compressing the size of images? Well that was a very easy and relevant way to use an external link. I was providing value and it was relevant to the content of the blog post.

An easy way of doing this is when you do a styled shoot and link to all the vendor websites. Google loves this and will place higher importance on it.

IMPORTANT…remember to tick the little box that says, ‘open link in a new window’.

You don’t want to be sending the traffic you worked so hard to get away from your site. By opening their site in a new window your site will still remain open behind it. That way once they’ve finished they come straight back to your blog post.

Tip 6 – Meta Descriptions

Now I’m going to get a bit techy. The meta description is an HTML meta tag that you can add to any page. It’s basically a short description of your article for search engine to use when crawling your site.

When you do a Google search and the results come up the meta description is the content that comes up directly below the result. It tells you and Google what that content is about.

Not to mention, social media platforms like Facebook, Twitter, and LinkedIn also display it when your articles are shared on them.

If you’re using WordPress, you’ll find this area directly below your post. It’s called the Google Preview and you can enter an SEO Title, Slug (which is an SEO friendly version of your blog post URL) and the all-important Meta Description. The screen shot below shows you what this should look like. You’re looking to get the green smiley face as it works in a traffic light system. Red is ‘stop and take action‘, orange is ‘needs work‘, and green is ‘good to go

Easy to Implement SEO Tips

Tip 7 – Categories and Tags

Finally, we have categories and tags. These are the housekeeping elements of writing a blog post. Organising your posts so they’re easy to find will help your readers and your SEO.

Always choose relevant categories for each individual post. And you can definitely choose to add the post to more than one category but make sure it’s relevant.

If you tend to write a lot of posts about wedding planning then think about splitting it up into relevant sections such as Venues, Photographers, Caterers etc.

If you want to get more specific then use tags such as Finding a Venue, Venue Showround, Venue Site Visit etc.

Try and remember it this way categories are used to divide your content into major topics that you write about regularly. Tags, on the other hand, are the topics discussed in an individual blog post.

So there you have it. I hope you find these 7 tips useful and can make them part of your blog writing strategy.

Want to know more?

If you’d really like to learn more about how you can implement an easy SEO strategy for your whole website, as well as your blog, then get on the waiting list for CEO Club.

Wedding CEO Club is a monthly membership program where you get access to masterclasses and workshops on a variety of subjects, including one on SEO.

Each masterclass has a workbook to help you with implementation in some cases templates and cheat sheets.

There’s also a group coaching session held with me each month where we dig deep into your goals and keep you accountable.

The doors are opening in October and you don’t want to miss out.

GET ON THE WAITLIST BY CLICKING HERE…

And don’t forget to pin this helpful infographic.

7 Easy SEO Tips for your Blog Strategy