Blogging

  • 7 Ways to Repurpose Your Blog Posts to Grow Your Wedding Business

    How to Repurpose Your Blog Content

    Are you guilty of creating a piece of content and only sharing it once with your audience? And possibly only on one platform?

    You’d be amazed how many wedding pros I know who do exactly that. They spend hours and hours creating an amazing blog post ,which they’ve poured their blood, sweat, and tears into, and then only ever promote it once.

    What’s worse is that when they do share it they almost apologise for talking about it. Even though it’s packed full of value.

    It’s such a waste!

    The other thing I hear regularly is about not having enough time. Lack of time to create content and share it consistently across multiple platforms.

    Today I want to share with you 7 ways to repurpose your blog posts quickly and easily without creating more content.

    It’s time to get off the content creating hamster wheel and make use of the posts you already have.

    I’ve been blogging for the Wedding Academy as founder and CEO since 2009. I know. It’s INSANE isn’t it?

    The interesting thing is that in amongst all those posts, and there’s well over 1200, there are some absolute gems. It’s worth noting that there’s some absolute crap too. Things that have no relevance in 2021 or are simply out of date.

    But let’s focus on those gems I mentioned. Those posts are what I call my Evergreen Content. The content that doesn’t go out of date and is as relevant now as it was the day I wrote it.

    Now as a Wedding Planner a piece of evergreen content might be ‘10 Questions To Ask When You Visit a Wedding Venue‘.

    Or as a Wedding Photographer it might be ‘7 Must Have Shots for your Wedding Album‘ and as a Floral Designer ‘How to Choose Your Wedding Flowers.

    These are quite generic but they aren’t going to go out style or out of date. They are evergreen pieces of content that can be promoted, reused and repurposed multiple times.

    One thing you have to remember when it comes to content is you’ll always have new visitors to your blog, new followers on social media and more people finding you on Pinterest. That being the case you need to consistently promote your evergreen content. Once isn’t enough. I want you to share it over and over again.

    Remember only a tiny percentage of your audience will see your posts.

    Plus, anyone new in your world won’t know you originally published this content 6 months ago. They were’t following you then so the content is brand new to them.

    Now I’m not saying reshare daily but what I am saying is that it’s ok to share old or evergreen posts every six to eight weeks.

    And don’t forget, if you’ve been blogging for a long time, like I have, remember to give your old posts a spring clean. You’ll often find outdated links and things that need to be changed although the core content itself is still relevant.

    I’ve recently breathed new life into ten very old Wedding Academy Blog Posts from over a decade ago. Took me around 3 hours to clean them up and make them 2021 ready. We blog once a week so that’s ten weeks worth of posts done and scheduled. BOOM!

    So now we know what evergreen content is how can you repurpose it across multiple platforms?

    Here comes my favourite bit. When I’ve worked my backside off creating valuable content I want to make sure it works hard for me across every platform I’m on. Here’s what I do:

    No 1: Share via Email

    Not everyone in your world will read your blog automatically. Just because you publish a new post doesn’t mean people will read it. You have to direct them and tell them what you want them to do.

    Every post I write gets sent out via email to my subscribers. Not the entire post but a snippet. Something to whet their appetite.

    And remember you’re aiming to get them over to your website to read your blog post so don’t give away the best bits. Leave them wanting more.

    This also helps with your email deliverability. The more people that open your email and click on the links within them the more likely they are to be delivered.

    Email deliverability is key as many emails end up in Junk, the Promotions Tab or never get delivered at all.

    No 2: Share an Instagram Story

    Stories have higher engagement than your feed so ALWAYS create a Story to let people know you’ve published a new post. Try also doing something fun like asking a question first or getting people to take part in a poll.

    Recently on my Podcast Episode about passive income I did a quick poll on Stories asking people if they had a form of passive income in their business. I followed this up with a 15 second video story telling people to go listen to the episode.

    Always remember to ask yourself the question what’s in it for them. What would my audience get from listening to my podcast episode? Five ways to incorporate passive income into their wedding business is what they got. It’s helpful, relevant and valuable.

    No 3: Create Smaller Posts

    Often when I write blog posts I use numbers. Just like this post is ‘7 Ways to Repurpose Your Blog Posts‘.

    Why? Because it gives me 7 easy things to post on social media.

    Breaking your posts down into top tips is a great way of sharing your post in a different way. It’s still relevant and still drives traffic back to the full post. But you’ve only share done thing which leaves them wanting more.

    No 4: Do a Facebook Live

    Video is king. Period. So embrace it and do a Facebook Live talking about your post. Not everyone will go to your blog and read your post no matter what you do. Sometimes you have to appeal to people on the platform they prefer.

    If you’ve already written a blog post you should find it easy to talk about the content.

    No 5: Pin on Pinterest

    Blog posts are Pinterest fodder.

    A good blog post is like a fine wine – it gets better with age. Pinterest helps it to mature.

    Pinterest will continually to drive traffic to your blog post so remember to create a variety of pins for each post you publish. I try to create a minimum of 5 pins per blog post. And more over time so I’m always keeping it top of Pinterest’s mind.

    No 6: Turn it into a Lead Magnet

    If you have a particularly juicy blog post take the content, pop it into Canva, make it look pretty and publish it as a PDF.

    Then add it to your website as a lead magnet.

    Some people prefer to read something they can download. They place more value on it. Plus, you’re getting people onto your email list when they sign up for your freebie.

    You always want to build your email list. Remember, you don’t own those social media platforms but you do own your email list.

    No 7: Record a Podcast

    Remember I said we need to reach our audience on their platform of choice? Well many people now love to listen to a podcast as it’s so much more convenient. They can listen in the car or out on a run. It’s more accessible for many people.

    There are some amazing podcasts out there for couples looking for help planning their wedding. You could be one of them.

    BONUS TIP: What about Clubhouse?

    More and more couples are finding places to network on this platform as it gains momentum. It might be worth spending some time on there and starting your own room using your blog content as the topic.

    If you want to know more about using Clubhouse I wrote an entire blog post. Clubhouse for Wedding Pros – is it worth it >>>

    READ MORE

  • 9 Ways to Make Your Blog Posts Work Harder

    How do you make your blog posts work harder? That’s the million dollar question.

    I don’t know about you but sometimes it feels like all I do is create content for my business. It’s a hamster wheel that just keeps going around. As wedding business owners we wear so many hats and content creator is just one of them.

    We’re the salesperson, marketing exec, accounts person, chief cook and bottle washer.

    So how can we use our time more wisely? What can we do to work smarter not harder?

    I have a few ideas on this topic but this one is directly related to content.

    One thing I’m pretty sure most of you aren’t doing is repurposing your content.

    What if I told you that you that by generating one piece of meaty content you could produce 20 or 30 other pieces of content?

    That’s called repurposing.

    And repurposing is quite simple. It’s about taking an initial piece of content whether it’s a blog post, video or podcast and turning it into lots of different types of content so it can be shared in multiple ways across many different platforms. It allows you to reach more people and lets them consume your content in the way they want to consume it.

    In other words, you’re making that one piece of content work much, much harder for you.

    The fact is when we create content we put our heart and soul into it and the harsh reality is that creating content is only a small part of the process. It’s what we do with that piece of content that really counts.

    Publishing a blog post and hoping someone reads it isn’t doing justice to your hard work. Posting it once on social media doesn’t cut it either. You want to be using it in multiple ways across lots of different platforms.

    How do you make your blog post work harder for you?

    To make this work you need to plan out your post. You’ll have heard me talk about this before but there’s power in odd numbers. From a marketing perspective I love to use 5, 7 & 9 for my blogs. For example:

    These are all published posts on my blog but by using 5, 7 & 9 I’ve automatically given myself more to talk about.

    So now I can plan out my 5, 7 or 9 points that I want to talk about. Think about what you want your reader to walk away with.

    What are the main takeaways for each of these points? Write these down first so you have a lose outline for your post.

    For this post I decided I had 9 different ways of repurposing my content that I wanted to share with you so I started with that. I listed out the 9 points which gave me a basic structure and then I added the meat to the bones of what I had.

    I never write any blog post without an outline. It helps me to stay focused, organise my ideas into easy to follow content and saves me a load of time.

    Once the post is written you’re ready to look at how to break it up into multiple content types.

    No 1 – Identify 5, 7 or 9 talking points

    Even if you don’t want to use the number of points in the title of your post it’s still the best way to create a post that gives value and either educates, inspires or entertains your readers. It keeps you on track but more importantly gives you something to post on both your Facebook Page and Instagram feed.

    Each of the 9 points I’m giving you here will become their own individual post on social media. I can share those over 9 weeks if I want to spread them out or I could do them over 9 days if I want to produce more consistent content.

    Just because the algorithm isn’t great for organic Facebook or Instagram posts doesn’t mean you shouldn’t be posting. Your ideal clients are nosy. They want to know the person behind the brand and will check you out themselves. They want to know if you’re active in your business.

    And remember giving value in your posts is important. You need a mix of social and value in your feed.

    How to get your blog post seen by more brides

    No 2 – Create an Instagram Story for each talking point

    This is where you can get creative. It really depends on how you like to use your IG Stories. Personally, I love doing little 15 second videos and then typing sub-titles onto them directly in the IG App.

    Each of your talking points can be turned into a Story. Maybe you turn some of them into questions. Perhaps you do a little video teaser. Or maybe use one of the features like Polls to ask your audience a question which then gives them your blog post as the answer.

    Stories work well and are far more popular than your feed, so you want to try and use these as much as possible. Your blog posts are an easy way to add some business into your stories.

    No 3 – Create 3-5 alternative post titles

    I like to create between 3-5 alternative post titles for my blogs. Why? Because it helps me to create great pins on Pinterest.

     Pinterest is a HUGE driver of traffic to blogs. But you have to pin consistently.

    Fresh pins are a big part of your success on this platform and your post gives you some great opportunities.

    For each talking point I create a pin but I also create pins for my alternative blog post titles.

    For this post I might have the following titles:

    • How to get your blog post seen by brides
    • The best way to repurpose your blog content
    • 9 Top Blogging Tips to help you get seen
    • How to get your blog post found on social media

    These alternative titles help me to create different pins. I can choose a different image for each title and this is counted as a fresh pin.

    Pins are like a fine wine they mature with age. But you need to be pinning in the first place. If you’re not sure how to get started with Pinterest then register for my Masterclass happening next week.

    REGISTER FOR THE PINTEREST MASTERCLASS

    Tip 4 – Email out your post

    Right at the start of this post I told you to let people consume your content in their own way. Not everyone will read your blog post. Fact. But don’t let that put you off.

    Some people want to have things delivered to them. Just like we used to have newspapers delivered by the paperboy before the internet. Emails can be similar. They’re a digital version of your daily newspaper so don’t ignore them.

    You don’t have to give them the entire post in the email. Just give them a teaser. If I was to send this out I’d whet their appetite with a hard hitting opening paragraph. List my 9 talking points but without any detail. Then my CTA (call to action) would be to read the full post for details.

    You always want to be driving people back to your website. That way it’s showing Google its popularity and teaching your audience that your website has valuable information.

    9 Top Blogging Tips to help you get seen

    Tip 5 – Turn your post into a freebie or lead magnet

    I’ve done this loads of times. If I’ve written a particularly meaty blog post and I know it’s of value I’ll turn it into some kind of lead magnet.

    Why? Because some people prefer to have something they can download and read later offline. In some cases, it has more perceived value because you’re asking your readers to hand over something in return for this information.

    They give you their name and email and you give them the eBook, checklist or cheat sheet. It’s a great way to make your content work hard. And if you’re stuck trying to come up with a lead magnet idea then this solves that problem.

    Tip 6 – Record a video

    This should be easy for you to do really because you already know your content. Now if Facebook Live isn’t your thing what about IGTV? This is where having an outline really helps. Use the outline as bullet points for your video so you don’t off track. It’s a bit like using a PowerPoint when you’re doing a presentation. It helps you not to have mind blanks.

    If the thought of doing the entire post as one video is too much then you know what I’m going to say. Break it down into 5, 7 or 9 short videos. IGTV is perfect for this. Plus, it’s pre-recorded. That means you can do as many takes as you want.

    For this post I’d do 9 short videos of over 60 seconds talking about each point in my post. IGTV is set up for a series like this and it’s so simple to do but gives you great content.

    If video is still out of your comfort zone then you’ll love my Video Visibility Challenge. Over 5 video lessons I teach you exactly how to get comfortable on video, come up with content, film like a pro and publish.

    How to Repurpose Your Blog Content

    Tip 7 – Create a podcast episode

    This is something that I love to do. I’m a big believer in repurposing every piece of content I put out there. Any of the meatier live trainings I do in my Facebook Group I turn into a podcast episode.

    Now obviously, I also have lots of guests come on too so I only do my own solo episode once a month. However, sometimes my guests are inspiration too.

    Only a few weeks ago I did an Instagram Stories interview with Tyler McCall and some of the things I learnt from him I turned into a blog post, sent out via email, created a few IG Stories and I did a live training.

    Podcasts have grown massively and are a really popular way for people to consume content. It’s also not that hard to do. It could be a great new way to attract new people to your brand.

    Alternatively, if that all sounds like too much work then use your blog post to get you on someone else’s podcast. Being a podcast guests gives you great exposure.

    Use your post as the topic for discussion and put yourself forward. This post has just been updated Top 30 Wedding Podcasts You Must Follow in 2020 which leads me nicely onto my next tip.

    Tip 8 – Publish an update

    This is particularly relevant now in the time of Covid. You could easily add in social distancing advice to older posts and then republish.

    I do this all the time. Quite often things change in the advice you’re giving. By adding UPDATED and the date at the top of the post it tells your readers there’s an important update in your content. It also pushes a good post with great value back to the top of your blog again.

    Tip 9 – Turn your post into an infographic (like the one at the end of this post)

    Infographics are highly shareable pieces of content and do really well on social media and in particular Pinterest. Any post that’s sharing 5, 7 or 9 tips is the most relevant for this.

    It’s about making it eye catching, helpful, removing any unnecessary information and making sure it gets the point across quickly and easily.

    You don’t need to be a graphic design genius either. Canva have lots of great templates ready for you to use, just add your branding and content.

    If you’re a wedding photographer, you could create a blog post that’s a timeline of when photos are taken on the wedding day. This would be fantastic content to turn into an infographic and highly pinnable.

    As a wedding planner could you do a post that breaks down the wedding budget and turn that into an infographic? As a stylist, what about wedding themes for every season? You could create a really design led infographic for this.

    Or as a cake maker what about a wedding cake guide that takes you through styles, shapes and flavours?

    As a hair and make-up artist you could do key questions to ask the pros at your trial?

    Honestly the list is endless and creating posts around this will make the other 7 tips really easy.

    BONUS TIP – Turn your post into an Instagram Reel

    Leading on from last week’s post on Instagram Reels why wouldn’t you turn your post into a Reel? For mine I’d simply take my 9 talking points and condense those into a 15 second reel. The power here is Reels continue to gain traction.

    Remember how I told you to think of Reels as micro commercials for your wedding business? This is an amazing way to make your content work even harder for you. If you want to read that post it was called ‘The 101 of Instagram Reels for Your Wedding Business’.

    And don’t forget to pin this handy infographic!

    9 Ways to Make Your Blog Posts Work Harder

     

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  • 7 Easy SEO Tips to Show You How To Get Your Content Found In Google

    If I told you I had 7 Easy SEO Tips that would see you getting found in organic search results would you implement them?

    We all know that SEO isn’t the sexiest subject around. It’s something we push to the bottom of our ‘To Do List’ because it’s not fun.

    However, we’re all fighting for airspace in a competitive industry so we need to what we can to get noticed.

    And SEO is a HUGE part of this.

    Who wants to spend their time writing amazing blogs posts only for nobody to find them?

    I know I don’t. I work hard on my posts and I want people to read them.

    With this in mind, I thought it’d be helpful to share some of the SEO tips I’ve learnt over the years.

    Like anything having a strategy is the key. I have a checklist of things I need to do before publishing a post. This helps me ensure my posts are SEO friendly.

    Take a leaf out of my book and try creating a strategy using the tips I’m about to share with you.

    But remember, SEO isn’t a quick fix. It takes time for things to work and it doesn’t happen overnight. Be patient and keep implementing these tips and it will make a difference over time.

    Here’s my 7 Easy SEO Tips for you to start using in your blog post strategy

    Tip 1 – Pay Attention to the Title

    Your blog post title is REALLY important. For me, it’s the first thing I do before I start writing.

    Why? Because it sets the tone for what’s to come and allows me to write better copy.

    Your title should include keywords that are relevant to your wedding business. They need to relate to your ideal couple. Use words you know they would use. These should be your keywords.

    Remember, the way you describe something in your business may not be the way they describe it.

    Knowing and understanding the words your ideal client uses is such an important part of SEO. There’s no point using words or key phrases they’d never use in a month of Sundays. That’s not going to help you rank in the organic searches.

    Like anything to do with business remember the old problem/solution formula. Your ideal couples have a problem and you’re providing the solution.

    So think about what problem you solve when you’re thinking about blog post titles. Is there a story you can tell that they’d relate too?

    How to come up with a Blog Post Title

    I break this down into three parts:

    1. Words that describe the content you’ll be sharing
    2. How the content will help your readers
    3. The results your readers will get once they’ve read it

    So let’s take this post as an example – 7 Easy SEO Tips to Show You How To Get Your Content Found In Google

    1. I’ve told you what I’ll be sharing – 7 Easy SEO Tips. People love a list and especially if you’ve told them it’s going to be easy or quick. And by the way, listing the number of tips or things you’ll be sharing is very enticing in a blog post title.
    2. By using the words ‘show you how’ I’ve told you what I’ll be doing in this post
    3. You know from this title that the result of you reading this article will be you getting your content found in Google.

    Tip 2 – Image Size & Title

    One of the biggest mistakes I see people make is with images on their blog posts. Often the images are such heavy files that it makes the post slow to load.

    THIS IS A BIG NO, NO! Google will penalise you for this. Slow sites don’t rank well.

    The images you use on your post don’t need to be high resolution. Image size is one of the biggest reasons your side will load slowly.

    You should also make sure they are jpegs and not png files as these are smaller files. Before you upload an image onto your site check the size.

    I actually use a site called Tiny PNG as it allows me to compress my images before uploading them. Plus, it’s free!

    Which brings me onto image titles. Don’t use the default name of the image. Often photographers have their own internal image naming strategy. That is not going to help you.

    Always, always, always, rename your image file before uploading it. Search engines gain information from all of the behind-the-scene elements that we may think are not important. The image file name is one of them.

    For example, with this post the image has been named Top SEO Tips for Wedding Professionals.

    Naming your image something that reflects the content of your post is one thing but that’s not all. There’s also Alt Text.

    What is Alt Text?

    The alt text is used to describe the image for search engines and screen readers. It’s really important for image SEO.

    Think of it as providing context so the image alt text directly correlates to the content of the blog post. I tend to keep things simple and always use the title of my blog post so it’s very specific and relevant.

    The screen shot below shows you what this should look like.

    Using the Alt Text in your Blog Post Images

    Tip 3 – Internal Linking

    This tip is an important one, especially once you’ve built up enough blog content. You always want to be making your content work hard for you. That being the case you want to find ways to keep linking to it and sending new readers to your old content.

    Not only that it contextualises things both from Google’s point of view and that of your reader.

    You don’t want to have to keep repeating yourself. By linking to an older blog post each time you write a new one you’re giving it authority. I’ll give you an example of this in a minute.

    Tip 4 – Sex Up Your Copy

    Nobody wants to read boring copy. I’ve given you some great copywriting tips in THIS BLOG POST HERE so make sure you give that a read. This is a great example of relevant internal linking as I was just talking about in tip 3.

    Something to remember with writing blog copy is that you’re not writing an essay for your schoolteacher.

    Long and overly waffly sentences are out. Short, punchy and concise sentences are in.

    And yes, you can start your sentence with the words ‘and’ or ‘because’. I promise your blog post won’t get an ‘F Grade’ because of it.

    Remember to break your paragraphs up so they’re easy on the eye. The minute we see a long portion of text our eyes automatically skim over it.

    Make it a pretty blog post and add some visually pleasing images. This makes for more engaging content, which means Google will rank it higher.

    Use sub-headings, bullet points, quotes, text bolding and anything else you can do to make it more readable.

    Tip 5 – External Linking

    In the same way as internal links are important so are external links. This is where you link to another website or piece of relevant content. This is great for building your SEO authority as it shows your relevancy within a certain industry.

    Did you notice earlier I mentioned Tiny PNG as being a great site for compressing the size of images? Well that was a very easy and relevant way to use an external link. I was providing value and it was relevant to the content of the blog post.

    An easy way of doing this is when you do a styled shoot and link to all the vendor websites. Google loves this and will place higher importance on it.

    IMPORTANT…remember to tick the little box that says, ‘open link in a new window’.

    You don’t want to be sending the traffic you worked so hard to get away from your site. By opening their site in a new window your site will still remain open behind it. That way once they’ve finished they come straight back to your blog post.

    Tip 6 – Meta Descriptions

    Now I’m going to get a bit techy. The meta description is an HTML meta tag that you can add to any page. It’s basically a short description of your article for search engine to use when crawling your site.

    When you do a Google search and the results come up the meta description is the content that comes up directly below the result. It tells you and Google what that content is about.

    Not to mention, social media platforms like Facebook, Twitter, and LinkedIn also display it when your articles are shared on them.

    If you’re using WordPress, you’ll find this area directly below your post. It’s called the Google Preview and you can enter an SEO Title, Slug (which is an SEO friendly version of your blog post URL) and the all-important Meta Description. The screen shot below shows you what this should look like. You’re looking to get the green smiley face as it works in a traffic light system. Red is ‘stop and take action‘, orange is ‘needs work‘, and green is ‘good to go

    Easy to Implement SEO Tips

    Tip 7 – Categories and Tags

    Finally, we have categories and tags. These are the housekeeping elements of writing a blog post. Organising your posts so they’re easy to find will help your readers and your SEO.

    Always choose relevant categories for each individual post. And you can definitely choose to add the post to more than one category but make sure it’s relevant.

    If you tend to write a lot of posts about wedding planning then think about splitting it up into relevant sections such as Venues, Photographers, Caterers etc.

    If you want to get more specific then use tags such as Finding a Venue, Venue Showround, Venue Site Visit etc.

    Try and remember it this way categories are used to divide your content into major topics that you write about regularly. Tags, on the other hand, are the topics discussed in an individual blog post.

    So there you have it. I hope you find these 7 tips useful and can make them part of your blog writing strategy.

    Want to know more?

    If you’d really like to learn more about how you can implement an easy SEO strategy for your whole website, as well as your blog, then get on the waiting list for CEO Club.

    Wedding CEO Club is a monthly membership program where you get access to masterclasses and workshops on a variety of subjects, including one on SEO.

    Each masterclass has a workbook to help you with implementation in some cases templates and cheat sheets.

    There’s also a group coaching session held with me each month where we dig deep into your goals and keep you accountable.

    The doors are opening in October and you don’t want to miss out.

    GET ON THE WAITLIST BY CLICKING HERE…

    And don’t forget to pin this helpful infographic.

    7 Easy SEO Tips for your Blog Strategy

    READ MORE

  • 7 Things Your Blog Posts Must Have to Get Noticed

    Today we’re talking blog posts, why they’re still a big driver of traffic to your wedding business website and the 7 things your blog posts need to get you you noticed.

    Before we dive in I want to clear something up right now. Contrary to popular belief blogs aren’t going anywhere.

    Search engines LOVE blogs and every time you create a new post its pushing you further up the search engine rankings and bringing more of your ideal bridal clients to your website.

    However, just randomly sticking some content up onto your blog, publishing it and then praying someone sees it is not going to cut it.

    You have to have a plan, a purpose and an end goal for each blog post.

    Let’s get started and find out what the ‘secret sauce‘ is for creating blog posts that bring you clients.

    No 1 Focus – What’s your focus?

    Too many times I read blog posts that waffle on without any particular purpose or focus. Think about what it is you want to help your potential client with and how you can give value to them.

    Every blog post you write should be giving some kind of value as well as placing you as an expert. However, that doesn’t mean you can’t write some more personal posts or that everything has to be related to wedding planning.

    What it does mean is that you need to always have your ideal client at the back of your mind. If you’re going to talk about a gorgeous dress you just got think about if the designer of that dress is one that would appeal to your ideal bride.

    Some of the things that work well in blog posts are:

    • Tips and Advice
    • Your Processes as a Planner
    • Real Weddings & Unique Client Stories
    • The Life of a Wedding Planner
    • ‘How To’ Tutorials
    • How you ‘Saved the Day’
    • Styled Shoots
    • What you LOVE about your job

    No 2 A Compelling Title

    The title of your post is almost as important as the copy you write. It needs to grab the attention of the person seeing it within 5 seconds or you’ve lost them.

    Which sounds better?

    Clare and Tom’s Wedding Day

    OR

    A Magical Enchanted Forest Wedding

    I know which one would make me want to read more. Y

    our titles have to be clickable and make people want to know more otherwise all that hard work you put into writing that blog post goes to waste.

    No 3 A Conversational Tone

    Let your personality shine through in your writing. I give you absolute permission to forget everything you were taught about grammar in school.

    Write as you’d speak. Think about how you talk with your friends and inject some of that into your writing so it sounds like you’re having a conversation with someone.

    It’s absolutely find to start a sentence with ‘and‘ or ‘because‘. Ultimately your blog post needs to sound like you and not some weird robotic version of you that you think you need to sound like.

    No 4 Short and Punchy Copy

    Long lengths of text are out!

    You need to start breaking up your text so it’s easy to read. When faced with a HUGE length of text your readers run for the hills.

    We all tend to skim read and if each paragraph is really long it becomes information overload and people click away.

    Break up your copy with sub-headings, use shorter and punchier sentences and consider including at least one bullet point list. This makes it so much easier for people to digest.

    No 5 Relevant Images

    Carrying on from the last point a picture not only gives your readers a visual it also breaks up all the text. Now of course you want the image to relate to your post but as a wedding planner you should have plenty of images to choose from.

    Plus, blog posts with images have 90% more views than those without. The statisics don’t lie and that is MASSIVE.

    No 6 A Strong CTA

    Your readers don’t know what you want them to do. You need to tell them. Every post should have some sort of CTA (Call To Action).

    • Do you want them to get on your email list and sign up for a freebie you’re offering?
    • Do you want them watch a video on YouTube you’ve created?
    • Are you asking them to follow you on Instagram?
    • Do you want them to book a consultation with you?

    Whatever your CTA is you need to make sure you include it in your blog post so it’s clear and obvious.

    No 7 The Friend Filter

    I put every blog post I write through the friend filter and read it aloud.

    Why? Because I want it to sound like I’m talking to a friend and not barking orders at a stranger or sounding like a teacher.

    Trust me when I say you’ve not finished proof reading your blog post till you read it aloud to yourself.

    This is the foolproof method to making sure your copy has the sizzle that’s going to bring it alive.

    Nothing sounds the same in your head so make sure you read it aloud to yourself before hitting the publish button.

    ACTION STEP

    Now you know how to write content that your bridal couples can’t wait to read I want you to go and put this advice into action and then come back here and leave a link to your blog post in the comments.

    And don’t forget to pin this handy infographic.

    7 Things Your Blog Post Must Have to Get Noticed

    READ MORE