Anyone remember the movie from the 80’s, The Secret of My Success, with Michael J Fox? Well I do, which I know is showing my age, but I grew up in that fabulous era and this film provided some amazing inspiration for me.

The main character wasn’t satisfied with being stuck down in the mailroom he was determined to make it with all the ‘big suits’ on the top floor.

He literally pretended to be one of those ‘suits’ and spent most of the movie hotfooting it from the top floor where he was one person back down to the mailroom where he was another.

It was the most entertaining movie and had one of the best soundtracks. (Who doesn’t love Katrina and the Waves?)

What has all this got to do with running a successful wedding business?

Two things. Firstly, Brantley Foster (Michael J. Fox) never gave up. EVER!

His determination to not just accept that he had to start at the mailroom and work his way up meant that he of course succeeded, it was a Hollywood movie after all.

However, what I see time and time again with Wedding CEOS is the willingness to accept failure at the first hurdle.

The problem with that is I don’t know anyone, myself included, who didn’t fail at least 10 times before they succeeded.

Not succeeding the first time isn’t failure it’s an opportunity to learn and grow.

Every single mistake I’ve ever made, and trust me there’s been many, has helped me move further towards having a sustainable and profitable business.

In fact, Silicon Valley have a mantra, fail fast and fail often, as they believe this is the route to success.

Why is it then that the rest of us recoil at failure? Why do we allow it to become the dictator of our business success?

Going back to Brantley Foster in the Secret of My Success, he failed on numerous occasions before finally getting what he wanted.

But that wasn’t the only business lesson I took away from that movie. In the end, Brantley had a team of people around him who believed in him and wanted him to succeed.

And that’s what can be one of the most powerful things in business success. The secret ingredient that makes your recipe become the most sought after recipe around.

Last year I went on a 3 day business retreat where I was part of a group of 14 other female entrepreneurs from all different industries and backgrounds at all different stages in their business.

What was my biggest takeaway from that retreat?

Being part of community is incredibly powerful.
It doesn’t matter who you are, how much success you’ve had or whether you’re just starting out, having a community of likeminded individuals as part of your support team is that secret ingredient to success.

These people will be your biggest cheer squad, the most comfortable shoulder to cry on, the best ear to speak into and the ones who actually ‘get you’.

I’ve lost count of the times I’ve tried to speak to people about some challenge or other in my business and they just don’t get it. They don’t understand what it’s like to be the CEO of your own business.

Usually, I get ‘don’t you just plan weddings’ or ‘is it like a real business then’. SERIOUSLY.

NO! I don’t plan weddings I teach other people how to have successful wedding businesses and YES it is a real business.

You can tell I hear this a lot as I’m positively shouting onto the page here.

Doing what we do, as Wedding CEOS, can be a lonely and difficult road. Invariably most of us work on our own and that can be extremely isolating. This is one of the reasons I started my private Facebook Group, The Wedding CEO CLUB so you don’t have to do this on your own.

A problem shared is a problem solved.

We all need people around us who actually understand what we do, know what it’s like to be running a business and are happy to just listen.
So here’s what I want you to do:

  1. Dig deep and find the Brantley Foster inside you and stop giving up at the first sign of failure.
  2. Go dance around to ‘Walking on Sunshine’, trust me playing music really loudly, dancing around your office like a crazy woman and singing at the top of your voice really works, I do this daily.
  3. Don’t be on your own. Instead join my Facebook Group. You have a community just waiting to help you and be there for you.