A successful wedding business isn’t made it’s built.

Have you ever wondered what it really takes to run a successful wedding business?

I think everyone would answer that question differently. But for me, it’s all about mindset.

I can’t speak for everyone but I know deep down that the only reason I’ve had the success with the Wedding Academy is that I’ve always believed in every, single, idea I’ve put out there.

Not only that, I’ve believed in myself and my ability to make it happen.

Now I’ll be the first to tell you that probably fifty percent of the ideas I’ve put out there have failed.

‼️ ‼️  Yep, you heard me. FAILED. ‼️ ‼️

You see part of being an entrepreneur is the ability to take risks. Risks that might not always pay off and in some cases can often be big, fat, flops.

But you have to learn to sometimes fly by the seat of your pants and go with your gut instinct on something.

Procrastination is the devil and it will bring you down.

In business you can’t afford to sit there debating the pros and cons of something for days, months and years.

If you do, the time will have passed and that wonderful idea you had will have been done by someone else.

I speak to so many people every single week who are thinking about making a career change into the wedding industry.

What do you think the number one thing is that holds them back?

Fear of failure. It’s the death of so many potentially amazing businesses.

Let me tell you something…


I am too.

Do you not think that I don’t have sleepless nights over the decisions I make regarding the implementation of new ideas within my business?

Of course I do.

The difference is that I act upon my ideas instead of just thinking about them.

Yes! I have sleepless nights. I have moments of incredible self-doubt and times where I’m just bloody scared about the repercussions of what I’ve done.

But ultimately, I wouldn’t change any of it because within all those moments, all those fears, are moments of sheer joy.

Wedding Business Mindset

Being an entrepreneur is the biggest rollercoaster journey of your life. I’ve been to Six Flags, Alton Towers and numerous other parks like them with some HUGE rides.

But let me tell you, none of them give you the ride that being an entrepreneur gives you.

It simply can’t be rivalled.

But you have to be brave. You have to make the hard decisions, the scary ones and the ones that keep you up at night.

Bottom line you have to be prepared to fail.

When the shit hits the fan, and it will, it’s about how you pick yourself up, dust yourself off and carry on regardless.

You have to believe in yourself and your own abilities. That’s the mindset of a successful wedding CEO.

You MUST be prepared to try, try, and try again.

Be willing to rework things when they don’t work first time around. And trust me when I say they usually don’t work first time around.

In Silicon Valley there is no such thing as failure only an opportunity to learn. We can all learn from that attitude.

The biggest reason people fail in business is lack of self-belief.

It isn’t about their lack of knowledge or not being good at whatever it is they sell or offer.

I’ve been in business for 25 years with two different business that have both been successful.

Why have I had success?

I’ll tell you why. It’s simple – because of all the failures I’ve had and continue to have every, single, year.

Being in business isn’t about being perfect because it’s NEVER perfect.

Take it one step at a time but stop procrastinating and getting in your own way.

And this applies to EVERYTHING in life.

Be ready to fail and then learn from those mistakes.

Don’t be willing to give up at the first hurdle.

Give things a try and if they don’t work, then sure, have a cry, eat lots of ice cream, binge watch Netflix, but and here’s the big but, then move on.

Listen to your gut. It very rarely let’s you down.

But please don’t give up on your dream of a successful wedding business. It’s there for the taking you just have to believe, put in the hardwork and have the faith in your own abilities.